Executive thought leadership and content creation in the digital age

Thought leadership and digital content creation at the municipal level enhances the trust-credibility nexus between governments and their constituents.

Effectively distilling complex policy issues and informing the public about pressing municipal matters will also lead constituents to champion the work of municipalities and increase positive earned media opportunities. Like sizeable private sector organizations that invest heavily in thought leadership, this effort is crucial in getting ahead of emerging issues that could cause reputational damage to a municipality and its elected officials.

Executive thought leadership is imperative to all public officials’ work. By creating authentic leadership and getting ahead of issues, you can help shape public dialogue in the digital age, thus reinforcing the work you do for the communities you serve.

Through this session, participants will learn:

• How to distill complex ideas into simplified collateral;
• How powerful video interviews are for creating authentic leadership that engages the modern public (for example, in the digital age, people love to watch videos to gain insight and wisdom on issues that matter most to them. These videos can be complimented with written collateral); and
• How the electorate are increasingly demanding answers on how local governments spend their money. It is better to evangelize about how you are elevating the community through fiscally responsible and socially conscious decision making.

After the session, the expectation is that participants will understand that executive thought leadership is imperative to all public officials’ work. By creating authentic leadership and getting ahead of issues, you can help shape public dialogue in the digital age, thus reinforcing the work you do for the communities you serve.