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The why and how of being a trendwatcher

by HERCHMER B
Published in December 2011 - Page 11

Poets can be wrong. Some 250 years ago, Thomas Gray wrote, “Where ignorance is bliss, tis folly to be wise.” These days ignorance is rarely bliss. Given the current pace of change, being ignorant is more likely to be a risky business.

By way of example, a senior administrator in a small municipality was recently invited to take a leadership role in facilitating the involvement of residents in a community-wide strategic plan. The employee didn’t

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