Sustainable mobility is within our grasp
Why we need to make the switch to human-centred design now
The carefree world that we once lived in is long gone. Over a few decades our cities went from car-free to car-centred and consequently changed our habits from human-centred to machine-driven.
The road transportation sector is one of the key pillars contributing to climate change. Even in some of the very green European countries, shifting people’s preferences away from automobiles and shaking the ego-driven, car-centric paradigm have been a challenge. Through generations, we have been
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