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Spotlight on social media

by WEEKS W
Spotlight on social media
Published in December 2012 - Page 17

Hoping social media will turn out to be a fad? Well, guess again … Here’s why social media is here to stay, why your municipality needs to embrace it, and how to avoid some common mistakes.

It’s a beautiful fall morning in Friendlytown, Canada. The sun is shining. The leaves are putting on their annual autumn display. Suddenly, the door of your municipal office swings open and in strolls a family of tourists from the

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