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Paying the price for clean water

by GARDNER S
Published in November 2011 - Page 3

How much is a glass of clean drinking water worth? Most people would agree that it’s very valuable – and it’s costly to manage and deliver, too. The more difficult question is this: How much should we ask the public to pay at the tap? This question is always a volatile one.

In its 2010 U.S. Water Value Survey, however, ITT Corporation reported that 95 percent of participants polled rated water as more important than

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