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Measuring what matters

by MULLALY M
Published in January 2025 - Page 33

Measuring things well is hard. It is also worthwhile. In a world that seems rife with data and statistics, it might seem an odd assertion that measuring well is something that is both challenging and complicated. That does not make it any less accurate. In particular, this is true when we try to measure strategic success, something we have been exploring over the last few articles in this series.

As we outlined last

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