Just trust me (2009)
“Trust” is one of those terms we bandy about as if we have a common understanding of what it means. We know it is important. We know we don’t like being mistrusted, and we know we place people, and organizations, into a variety of categories depending on the level of trust we have in them.
So, what is Trust? Here’s a working definition: Trust represents the degree to which we are willing to make ourselves
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