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Internet polls and surveys (Part 2)

Bad science makes bad data

by CHADWICK I
Internet polls and surveys (Part 2)
Published in March 2014 - Page 31

The previous article (February 2014), discussed two issues with internet polls: security and sample size. This concluding part addresses other critical factors: the order and content of the questions and how results are presented.

Content of Questions

Wording and the order of questions can significantly affect the results. Open-ended questions, for example, give respondents a lot of opportunity to voice their opinions:

“What is the most important problem facing our municipality?”

However, many

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