Bright shiny objects
![Bright shiny objects](https://www.municipalworld.com/wp-content/uploads/2018/03/1184-jun11-815x400.jpg)
How do you capture a wild monkey? An urban legend holds that you put a bright shiny object (BSO) inside a monkey trap, and the animal can’t help itself. It is so attracted to the glittering object that it walks right into the trap and is captured.
The current fascination with Facebook, Twitter, SmartPhones, and “apps” strikes me, to some extent, as a fascination with “Bright Shiny Objects.” There are hundreds of thousands of “apps,”
ALL MUNICIPAL. ALL ACCESS.
- All content
- Digital or Print Magazines (12 annually)
- Post Jobs
- Post RFPs
- Post Events
- 100 Years of Research
When it’s time to turn a new page, trust Municipal World to up your game
with innovative trends, emerging issues, important stories while
highlighting game-changing people in the Canadian municipal sector.