Bright shiny objects Save article Remove saved article

How do you capture a wild monkey? An urban legend holds that you put a bright shiny object (BSO) inside a monkey trap, and the animal can’t help itself. It is so attracted to the glittering object that it walks right into the trap and is captured.

The current fascination with Facebook, Twitter, SmartPhones, and “apps” strikes me, to some extent, as a fascination with “Bright Shiny Objects.” There are hundreds of thousands of “apps,”