Attracting Millennial tourists with a photo-friendly town in the age of Instagram

It’s fair to say that Instagram and the rise of influencer marketing is changing the way we think about travel and tourism.
A 2018 trend report done by TrendHunter identified the modern consumer’s desire for sharability as something that will continue to grow and influence popular culture. It cites that, “with no unique wall left unselfied, brands are shifting their focus to share-worthy marketing approaches, leveraging the modern consumer’s drive for self-documentation.”
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