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Creating strategic clarity (Part 1)

What is a municipality for?

by MULLALY M
Creating strategic clarity (Part 1)
Published in September 2021 - Page 41

Any consideration of strategic direction done well gets to an exploration of purpose. If we think of purpose at all, however, it typically shows up in consideration of “mission” and “vision” contained within the early sections of a strategic plan. And while aspirations to be “the best place to live, work, and play” had a decided buzz 30 years ago, it’s more than a little trite and redundant as an enduring statement of purpose today.

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