A social media success framework for municipalities Save article Remove saved article

The ideal scenario: your municipality’s social media marketing efforts produce positive, tangible outcomes while minimizing risk.

The reality: it’s a pretty tall order in today’s digital first world where staff are stretched, budgets are lean, and platforms keep evolving.

The story typically heard from directors of communication is that social media was launched years ago with one or two corporate social media channels. It was sustainable at first, but it became more difficult to manage