We can’t do that … it’s unethical Save article Remove saved article

Unethical behaviour by an organization is never executed in isolation; it’s achieved in collaboration with everyone in the organization who didn’t stand up and state with determination, and without regard to personal consequence, “We can’t do that … it’s unethical!”

At first glance, this places a tremendous, even unreasonable, burden of responsibility on the shoulders of the individual raising the objection. Our uncomfortable reality is that ethical behaviour is the responsibility, and duty, of everyone