How do you solve a problem like Uber?
Many Canadian cities are currently confronted with Uber, a popular “ride-sharing” smartphone application. The San Francisco-based company has created a business model that effectively side-steps local taxi regulation and connects passengers and drivers directly through mobile devices. Uber – and similar services such as Lyft – have proven popular with consumers. In fact, Uber currently operates in more than 200 cities in 45 countries. As such, the company’s interest in Canadian markets should not be
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